Join the International Woohoo Academy

Chief Happiness Officer

Londen/Cambridge – UK (May 2021)

Eindhoven – The Netherlands (July 2021)

Don’t want to wait till 2021?

Go to the Online Woohoo Academy

The Chief Happiness Officer Academy is our most in-depth 3-day training where we share everything we know about creating happier workplaces.

See the full agenda for the CHO Academy 


(NB In case we need to cancel the Academy due to Covid19, you will get a full refund of the Academy fee)

The training is for

HR staff, managers and internal facilitators who want to get the knowledge and tools to make their organisation happier

External consultants who want to build a business delivering happiness trainings to clients

What do you get?

The content of the training will give you everything you need to successfully make workplaces happier

Alexander Kjerulf, international speaker and author of the books Happy Hour is 9 to 5 en Leading with Happiness, is the founder of this academy. As partners of Woohoo Inc. Happy Office, Happy Coffee Consulting, Tryangle and Cloud 9-5  provide these academies in 2020.
The practice of happiness at work. We will share all of our best and most effective tools and exercises so that you can then use them yourselves.


Real-life best practices. We will share a catalog of tools and methods that we’ve seen work well with our clients all over the world.

The latest theory and science of happiness at work. Everything we do is based on research from psychology, neurology, sociology, management science, etc. We will give you an overview of the most relevant findings from these fields and how they apply in the workplace.
Presenting happiness. We will work on your presentation skills, specifically aimed at giving you tips and tricks on how to present on happiness at work.
Pitfalls and traps. What can go wrong? What must you avoid? How and why do happiness interventions fail


How to sell this to others. How do you sell the idea of happiness at work – either inside your own organisation or to potential clients.

Certificate. After you finish the academy successfully you receive the official Woohoo CHO- certificate and you will be a Woohoo partner for 3 months. A network with smart engaged professionals who are as passionate about creating happier workplaces as you are.
Access to a community of Chief Happiness Officers around the world as part of your training you will receive 3 months free access to all the Woohoo Partnership materials AND access to the wider Woohoo Partnership community.
This partnership is made up of more than 45 professionals from 30+ countries across the globe. This group of passionate people is one of the main reasons to join the Woohoo Partnership. Join a group of people who will support you, challenge you and help you grow in your happiness journey.

Location and data

May 2020: 12 May dinner, 13, 14 and 15 May 2020 in Cambridge/Londen, UK

Venue UK

The training takes place in Cambridge, UK. The venue will be right in the city centre address to be confirmed


July 2020 Summer School: 1 July diner, 2, 3, 4 July 2020 region Eindhoven, The Netherlands

Venue The Netherlands

The training takes place in Eindhoven, The Netherlands. The venue will be confirmed.

Number of participants

Number of Participants: minimum 8, maximum 24

July 2020: 14 July dinner, 15, 16, 17 July in Toronto, Canada.

Venue Canada

The training takes place in Toronto, Canada. The venue will be confirmed.




Price: £ 2.000,- per person (excl. VAT) for Cambridge, € 2000,- per person ex btw for Eindhoven. This includes breakfast and lunch every day of the training + 3 dinners. Travel and accommodation  is not included.


(The Agenda may be subject to slight changes on which day the topics are covered).

Day before the trainig starts: MEET-AND-GREET AND DINNER

6:00 PM: We start the night before the actual training for a meet-and-greet, fun and dinner. We do some team building and to get to know each other. If you possibly can, try and make it for this – it adds a lot of value to the training itself.


8:30 AM: Come early if you want a light breakfast before we start.
9:00 AM: A thorough introduction to the theory and practice of happiness at work.
Content includes:

  • Why all our work is (and must be) evidence-based

  • An introduction to the latest research into happiness at work

  • Kahneman’s hybrid model of happiness – the best model we’ve found so far

  • The most important lessons from positive psychology and other disciplines that apply to workplaces

  • What makes people happy at work

  • Why raises, bonuses, perks and promotions have a very limited effect

    Noon: Lunch

    1:00 PM: Introduction continues.
    Content includes:

  • Why happy workplaces are more profitable

  • How happiness at work affects the individual

  • The role of managers in creating happy workplaces

  • How to measure happiness at work

  • Examples of happy workplaces and what they do

  • There will be something sweet around 3 PM
    5:00 PM: Training ends for the day.
    6:00 PM: Sightseeing and dinner. Details to be announced.


8:30 AM: Come early if you want a light breakfast before we start.
9:00 AM: How to teach happiness at work.
Content includes:

  • Our best exercises and tools

  • How to set the right mood and get participants actively involved

  • How to structure a happiness process for optimal impact

    Noon: Lunch

    1:00 PM: How to teach happiness at work continued.
    Content includes:

  • How happiness projects fail – common pitfalls to avoid

    1:30 PM: Visit to a happy workplace.
    We get a tour of one of the happiest workplaces we know.
    4:00 PM: Walk and talk + wrap-up of the day.
    5:00 PM: The End – free night.


8:30 AM: Come early if you want a light breakfast before we start.
9:00 AM: How do you sell this? We’ll split into two groups – those who want to be consultants and sell it to clients and those who want to use this internally inside their own organisations.
Content includes:

  • Common objections to happiness at work and how to counter them

  • How to get management buy-in

  • How to get employees involved

  • How to show companies the business advantages of happy staff

    Noon: Lunch.

    1:00 PM: Exams. Take the exam to test the knowledge and skills you’ve acquired and for a chance to become a Certified Woohoo inc Partner.

    3:00 PM: Closing ceremony – putting this into action.
    5:00 PM: Formal program ends.
    7:00 PM: Afterparty+dinner. Details to be announced.

Wat maakt deze training onderscheidend?

Internationaal: De training is een Nederlandse vertaling van de CHO Academy van Woohoo Inc. De internationale content en materialen zijn gebaseerd op de internationale kennis en ervaring van Alexander Kjerulf en Arlette Bentzen en de Certified Woohoo Partners. Happy Office, als Certified Woohoo Partner, geeft de Nederlandse academy in samenwerking met Woohoo Inc.

Netwerk: Het volgen van de Academy geeft ook recht op 3 maanden lang gratis toegang tot het Internationale Netwerk  van Woohoo Partners en de database met onderzoeken, video’s, lesmaterialen etc. Na 3 maanden beslis je of je je partnership wilt verlengen naar een jaar.

Deepdive: De avond voor de training maken we vast kennis en vanaf daar ben je drie dagen ondergedompeld in de academy. Naast theorie en praktijk, oefeningen en het maken van een plan van aanpak, gaan we op bedrijfsbezoek en is er ook veel ruimte voor plezier en elkaar beter leren kennen.

Wat eerdere deelnemers aan de opleiding in Kopenhagen en in de US zeiden….

“The Chief Happiness Officer Academy was, without a doubt, the best training I have ever experienced (and I’ve participated in many trainings). It was very well organized, and provided the latest research, practical strategies and opportunities to engage in many meaningful experiential activities.”

“After the course I came back to my organisation full of ideas, plans and time lines on how, who and when this was going to happen.

"I have attended many motivational and leadership courses over the past 20 years and never came out with so much clarity as after this course. It was interesting with so many nationalities, experiences and angles to the same topic."

"The value vs time spend for me was immense as my entire organisation of over 100 people will benefit directly.”

"Thank you for such an inspiring and energising academy. LOVED every moment of it."